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A shared dream about sustainable fashion: This is how MORICO was born!✨
We are celebrating MORICO's 7th birthday this June and wanted to tell you where it all began! Read here how the idea for the brand was born and where the inspiration came from!💗
Visual arts meets slow fashion: Happy baby news turned into a piece of art
Read about how our upcoming summer pattern Happy News was born and how a painting with the same name is connected to it!💗
The stories behind our most beloved MORICO patterns – Part 4: Helle & Huurre
Read about patterns Huurre and Helle and find out about the inspirations behind the patterns!💜
More Happy News – New patterns and slow fashion versatility
Versatility is one of the absolute delights of slow fashion; reversible and adjustable swimsuits are suitable for both the beach and parties.
The stories behind our most beloved MORICO patterns – Part 3: Kultakero
Read about our Kultakero pattern and see what were the inspirations behind the pattern!✨
Happy News – Sneak Peek into our summer 2022 collection!
Here's a sneak peek into our summer collection Happy News. This collection has gorgeous prints and vibrant colors that are meant to put a smile on your face!
The stories behind our most beloved MORICO patterns – Part 2: Dark Matter & Crystal Seeker
Learn about the inspirations behind our Dark Matter pattern and Crystal Seeker pattern💜
The stories behind our most beloved MORICO patterns – Part 1: Marjaniemi
Read about our gorgeous Marjaniemi pattern and find out how the artwork was created!
Kultakero print - Perfect for the sunny spring time
Our Hiding Sun collection is consciously crafted according to slow fashion values. Read more about our collection and the Kultakero print!
Can an entrepreneur stay on maternity leave?
Yes if featuring artists and slow fashion designers take over! MORICO believes in the power of a collective: founder Tytti Alapieti can stay on maternity leave with confidence when a group of freelancers who believe in the revolution of sustainable and ethical clothing was found around.
Dark Matter – Love & Recycle
The Dark Matter recycled pieces are made of recycled fabrics. Read more about inspiration, materials and tips for care.
Valentine's Treat
Happy Valentine's day! Listen to our Valentine’s playlist inspired by love, our favourite songs, boss girls and Mori Collective's clothing named after special songs ♡ 
Crystal Seeker

Mori’s Crystal Seeker print is designed in collaboration with illustrator and graphic designer Eija Vehviläinen. Tytti collected father’s old photographs from her home, and Eija started to design crystal shapes out of them and combine these with her own patterns.

Northern Seas
These northern shores attract me year after year. I long for breathing the salty ocean air, picking up shells and watching sunsets surrounded by mountains. When I’m not there, I can close my eyes and see the colors of the Northern Seas.
Bothnia Savages
For a few months, our friends Pauliina and Aino have been living in a cottage on the coast of Gulf of Bothnia, in Meri-Pori. The aim has been to search for waves, experiment on sustainable life-style, and increase the concern over nature.