Yes if featuring artists and slow fashion designers take over! MORICO believes in the power of a collective: founder Tytti Alapieti can stay on maternity leave with confidence when a group of freelancers who believe in the revolution of sustainable and ethical clothing was found around.
Mori’s Crystal Seeker print is designed in collaboration with illustrator and graphic designerEija Vehviläinen. Tytti collected father’s old photographs from her home, and Eija started to design crystal shapes out of them and combine these with her own patterns.
These northern shores attract me year after year. I long for breathing the salty ocean air, picking up shells and watching sunsets surrounded by mountains. When I’m not there, I can close my eyes and see the colors of the Northern Seas.
For a few months, our friends Pauliina and Aino have been living in a cottage on the coast of Gulf of Bothnia, in Meri-Pori. The aim has been to search for waves, experiment on sustainable life-style, and increase the concern over nature.
The new summer collection hums and blushes like meadow flowers in the Finnish midnight sun. Our Swim & Activewear pieces are made from recycled fishing nets, plastic bottles and production left overs.