The Dream Valley of slow fashion

Although times are challenging for responsible fashion brands, MORICO designers hold on to their dream – a world of slow fashion where humans are one with nature. The Dream Valley Summer Collection makes the path easier with its new charming pattern.

You can see a magical landscape in the Dream Valley pattern by Johanna Siuruainen.

A Detail of a Dream Valley Fabric.

Dream Valley is a special place where the mind is light and far from the sorrows of the world. It is inhabited by a lovely community, and the energy and handprint of every fellow traveler can be felt and seen there. This time the guest designer of the collective and the creator of the new Dream Valley pattern is Johanna Siuruainen, a textile designer from Oulu who lives in Helsinki.

Designer Johanna at MORICO work space, Pikisaari.

Johanna says her art is like meditation, a colourful moment with her hands. In her art, she weaves together the inseparable connection between us and nature.

– I get inspiration from nature and its diversity. I like to play with different combinations and colors. I got the inspiration for the Dream Valley pattern from my own dream world, where there is no gray, and everyone and everything lives in harmony with each other. When I was drawing the pattern, I escaped the hectic everyday life, the negative news of the world, and the uncertainty of the future into my own colourful world, Johanna says.