Circularity

Definition of circularity in fashion

The future for fashion should be circular instead of linear, and no material should go to waste at any point. The impact of fashion on nature should be minimized.

In a circular fashion industry, waste and pollution are designed out, products and materials are kept in use for as long as possible through reusing, recycling, and different services. 

 

Let us recycle for you!

We want all the pieces that we produce to circulate as long as possible. You can always return a piece of clothing from our brand, and we will recycle it for you, no matter the condition. We will sell the pieces as second hand, upcycle them or forward them to textile recycling companies depending on the condition.

Please contact us if you would like to recycle your MORICO by Mori Collective piece and we will find the best option how to recycle it. We will also give you a reward for recycling: you get a -20% discount of a new MORICO piece.

MORICO Circular Fashion Circular Design Circular Economy

Circularity starts from design

Materials

Our design is material-based and we are increasing the amount of different recycled materials all the time. Recycled textiles can be made from pre or post consumer waste or different kinds of industrial materials that come to an end. You can read more about our different materials from our Sustainable Materials page. 

Industry leftover materials are unused textiles that are created for some company who then for some reason have not used it. They can be produced in a sustainable or unsustainable way. Sometimes, it is not possible to know the origin or the fibers used. We try to select sustainable and high quality materials, even when they are industry leftovers.

Timeless design

MORICO has a non-traditional way of producing collections. Traditionally fashion cycles are strictly according to seasons. Instead, we want to create timeless, long-lasting collections with some new pieces that fit the existing collections and are never out of fashion. In addition, the production is order-based to avoid overproduction. This way, there is a way for alternative sustainable options without compromising on style.

Reusing cutting waste and zero waste design

We already reuse a lot of our cutting waste, and make for example hair scrunchies out of it or forward cutting waste to companies that can use it. 

One of our future goals is to focus on zero waste design and reduce cutting waste. Pattern layout is a big part of the design. Zero-waste fashion refers to items of clothing that generate little or no textile waste in their production. The practice is being adopted by designers who are using various techniques, materials, and technologies to achieve the perfect zero-waste garment.

Technique-wise, it involves fitting all the flat pieces of your clothing pattern like a jigsaw puzzle so no fabric is wasted. Considering that roughly 15 percent of the fabric is discarded when a typical garment is made, the cumulative effect of leaving behind no waste has far-reaching environmental consequences.

Take good care

Our motto is Love & Recycle. All the pieces are designed with love, and considered through circular design. We wish that our customers would follow us on our journey towards more sustainable fashion by taking care of well thought purchases and finally recycling them. You can read more from our care instruction page!

 

Repair / Reuse / Resell / Redesign / Recycle

How can you become a part of the circular fashion?

 

Warranty and repair

We have a lifetime warranty for seams, buttons, and earring posts. If any of these get broken, please contact and we will arrange a mend for these faults. We can also try to fix any other wear and tear to prolong the life of your favourite MORICO or Mori Collective piece for a small cost. Please contact us, so we can check what would be possible to do. If you live far from Oulu, we can also try to help you find a seamstress near you.

 

Second-hand and donating clothes

Pieces of clothing in good condition can be recycled for someone else to wear again. Second hand shops or different internet sale pages or groups for recycling are one good option to sell your used clothing you do not wear anymore. Remember to return only washed and dry clothing to us, the shops or collection boxes and pack them well to prevent getting wet.

We also recommend the Weecos Second Hand Facebook group. There you can sell your used clothing and accessories from all the brands that are available at Weecos sustainable market place

Donating your unneeded used clothes to charity is also a good option. In Finland, there are for example Fida and Pelastusarmeija who accept clothing and household textiles in good condition. You can take clothes to their shop, order a pick up or return to one of their collection boxes. 

You can also return clothes in good condition to Recci shops or collection boxes.

Please only donate items that you would be happy to buy yourself; undamaged, clean, and fit for sale.

 

Broken and unusable clothing

Please, never return broken or clothes with indelible stain to any clothing recycling collection box. These boxes are only for clothing that can be worn. Remember to return only washed and dry clothing into the boxes and pack them well to prevent getting wet.

For our customers living in Uusimaa, Klaukkala, Nurmijärvi, or Hyvinkää in Finland, we recommend to return damaged clothing to Recci collection boxes. Here is the link for a map of Recci boxes.

What happens to the clothes that are returned to Recci:

  • The ones in good condition will be sold in Recci shops
  • The clothes that are damaged are sorted according to materials and forwarded to different places for recycling.
  • In the end, textiles can be recycled to new materials for example for car industry, insulation, or other products.
  • Only 3% end up as energy. 

It is always better to recycle clothing and textiles as long as possible, and avoid that they would end up in landfills at any point!

 

Borrow instead of buying 

We are happy that there are also few clothing rentals in Finland with wide selection of sustainable Finnish design. You can also borrow our clothing from Vaaterekki and Vaatepuu. Collaboration with Mallaamo in Oulu also starting soon!

 

LOVE & RECYCLE

 





Read more