MORICO by Mori Collective designers

MORICO – This is us

MORICO was founded in 2015 in Helsinki, and was first known as Mori Collective. All of our labels are now under one name, but our heart and soul stay the same.

We design MORICO for people loving slow fashion. As the moon circles the Earth, our goal is to go towards circular fashion together with you. We will take you for a ride to slow fashion - to the moon and back.

We are Tytti and Jenni – two women who were brought together by snowboarding many years ago. Soon we realized that we shared many other interests as well. Both of us were studying clothing industry and had a dream of having an own company some day.

In summer of 2015, we both got a strong feeling that this was the right moment to make our dreams come true. We realized that together we are stronger than by ourselves. This is how the journey of our company began.

At MORICO we share the same values and work together to reach the same goal. Our aim is to find sustainable solutions to design and produce stylish clothing with values that are based on taking care of the environment, and the people involved.

In the world ruled by global fast fashion this is a huge challenge. We nevertheless believe in better options and seek roads less travelled. With our label MORICO we can make a difference step by step.

With Love, Tytti & Jenni