Visual arts meets slow fashion: Happy baby news turned into a piece of art, and a new pattern for MORICO summer 2022 collection.
The new MORICO summer collection 2022 hums and blushes like meadow flowers in the Finnish midnight sun. The new abstract Happy News pattern by artist and designer Susanna Sivonen is full of joy and play – like reflections on the surface of a mischievous forest pond.
The Happy News pattern is based on a piece of art painted by Susanna. She painted it for Tytti Alapieti, the founder and fashion designer of the MORICO brand, less than two years ago when she heard her friend was expecting a baby. Tytti fell in love with the painting so much that she wanted a new pattern and collaboration with Susanna for the upcoming summer 2022 MORICO collection.
Happy News pattern on new and old MORICO pieces.
Versatility is one of the absolute delights of slow fashion; reversible and adjustable swimsuits are suitable for both the beach and parties. Moon Dress, Luna Top, and Luna Skirt are also designed to fit many different body types.
Our Dark Matter Moon Dress will be soon available also in Happy News pattern. You can wear the dress from work to summer festivals.
The Dark Matter pattern, designed by illustrator Eija Vehviläinen, has been one of MORICO brand’s most popular designs. It will continue also this summer in both swimsuits and the Moon Dress, Luna Top, and Luna Skirt. Here you can see all our Dark Matter clothing!
Get inspired by different combinations of versatile MORICO clothing
See below for inspiration and our experiences of how our swim and activewear fits different sports and environments. Notice how there are many ways to combine the tops and bottoms of different patterns. At the same time, the novelties and pieces of clothing from previous collections are suitable for a wide variety of sports as well as to more festive use.
The upcoming Solar One Piece with the new Happy News patterns is perfect for both outdoor and indoor climbing as a sports top. The Happy News pattern and the red reverse side of the swimsuit fit perfectly with our Kanerva leggings. You can wear the one piece either under or over leggings.
The new Haven Trousers are perfect for yoga as well as for beach. You can combine the trousers with our Sunny Top, One Pieces or Haven Shirt.
Haven surf shirt with our leggings are great for colder water, as the one pieces and bikinis are perfect for surfing in warm waters.
Just like our leggings, our Haven pants have a high and nicely fitting waist. Thanks to the double fabric of the swimwear, you can focus on enjoying the sport of any kind, because no matter what movement you have, the tops and bottoms will fit firmly and stay on.
As you can see from the pictures, versatility is one of the absolute delights of slow fashion. Reversible swimsuits and tops are suitable as a top for both the beach and summer festivals. The reverse side of the Happy News pattern is lingonberry red and the other side of the Tulikukka pattern is mint green.
Reversible Revival One Piece with Tulikukka pattern and mint reverse side reflect the colors of an ocean perfectly. In this picture, you can see our MORICO-friend, yoga teacher Anna-Mari Pentikäinen.
Sustainable slow fashion swim and activewear made of recycled textiles
In addition to versatility and timeless designs, slow fashion lovers prefer ecologically and ethically made materials.
The summer 2022 MORICO swim and activewear are made of recycled polyester and ECONYL®
recycled nylon. The raw materials for Ecovero fiber
come from certified and sustainably managed forests. The fiber is EU Ecolabel certified, which guarantees environmental standards in fiber production. All MORICO clothing is designed in Finland and sustainably made in Estonia. Read more about circularity and MORICO circular fashion from here!
What is your favourite MORICO combination?
You can leave a comment below and tell, which is you favourite MORICO combination or how you have combined our pieces of clothing. We will gift the best idea with a 50€ Giftcard
to our webshop!
Follow our journal
for more happy news! We will launch Happy News collection on 29.4.2022.
You can also join MORICO-friends' newsletter
from the bottom of our frontpage. Follow our Instagram
to get all the latest news!
Pics outside: Iisakki Kennilä
Pics from the studio: Veera Uutinen